Medium vs WordPress SEO: Which Platform Ranks Better on Google?

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Introduction When beginners start blogging, one question always comes first: “Should I publish on Medium or build my own WordPress website for SEO?” Both platforms are powerful. Both can rank on Google. But they work in very different ways. Some people say Medium ranks faster. Others say WordPress gives full control. So what is the truth? In this article, you will get a clear, beginner-friendly, and honest comparison of Medium vs WordPress SEO . Everything is explained in simple English , step by step, with a real-life story, FAQs, and a practical conclusion. By the end, you will know which platform is better for you , not just for Google. Table of Contents Understanding SEO in Simple Words What Is Medium and How SEO Works on It What Is WordPress and How SEO Works on It Medium vs WordPress: Domain Authority Content Control and SEO Flexibility Technical SEO Comparison Speed, Hosting, and Performance Monetization and Long-Term Growth Which Platform Ranks Fas...
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Medium Publishing Guide: How to Write SEO-Optimized Articles on Medium

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 Medium publishing guide illustration showing how to write SEO optimized articles on Medium using keywords tags and content structure



Introduction

Medium is not just a writing platform. It is a powerful search engine–friendly ecosystem where even new writers can get traffic without backlinks. Many beginners ask one simple question:

“How can I write SEO-optimized articles on Medium that actually rank and get readers?”

This guide will answer that question in the easiest English possible.
No technical overload.
No robotic tone.
Only clear steps, real examples, and deep value.

If you follow this guide properly, you will understand how Medium SEO works, how to write articles that Google loves, and how to grow consistently.

Table of Contents

  1. Why Medium Is Powerful for SEO

  2. How Medium SEO Works (Simple Explanation)

  3. Keyword Research for Medium Articles

  4. Choosing the Right Title for Medium SEO

  5. Writing SEO-Optimized Content on Medium

  6. Headings Structure (H1, H2, H3) on Medium

  7. Content Length and Quality Rules

  8. Internal Linking and External Linking

  9. Images, Alt Text, and Visual SEO

  10. Medium Tags: How to Use Them Correctly

  11. Publishing Settings That Affect SEO

  12. Real-Life Story: From 0 Views to Google Traffic

  13. Common SEO Mistakes on Medium

  14. FAQs

  15. Final Conclusion

1. Why Medium Is Powerful for SEO

Medium already has:

  • High domain authority

  • Fast page speed

  • Clean design

  • Strong Google trust

That means your article gets a ranking advantage, even if your account is new.

This is the main reason why Medium articles often rank faster than new blogs.

2. How Medium SEO Works (Simple Explanation)

Medium SEO is different from normal blogs.

Here is the simple truth:

  • Medium handles technical SEO for you

  • You only need to focus on content SEO

Google ranks Medium articles based on:

  • Search intent match

  • Content depth

  • User engagement

  • Read time

So your job is to write helpful, clear, and complete content.

3. Keyword Research for Medium Articles

You do not need paid tools.

Simple methods:

  • Google search autocomplete

  • “People also ask” box

  • Medium search suggestions

  • Related searches at the bottom of Google

Choose:

  • One main keyword

  • 2–3 related keywords

Avoid stuffing. Natural usage is enough.

4. Choosing the Right Title for Medium SEO

Your title decides:

  • Clicks

  • Rankings

  • Read time

A good Medium SEO title:

  • Is clear, not clever

  • Includes the main keyword

  • Solves a problem

Example:
❌ Writing Tips for Beginners
✅ How to Write SEO-Optimized Articles on Medium (Beginner Guide)

5. Writing SEO-Optimized Content on Medium

This is the most important part.

5.1 Write for Humans First

Google tracks:

  • How long people read

  • Whether they scroll

  • If they leave quickly

Use:

  • Short paragraphs

  • Simple words

  • Clear explanations

5.2 Answer One Topic Completely

One article = one main problem.

Do not mix topics.
Depth beats length.

5.3 Use Transition Words

Words like:

  • However

  • Therefore

  • For example

  • As a result

These improve readability and SEO.

6. Headings Structure (H1, H2, H3) on Medium

Medium automatically makes:

  • Title = H1

  • Subheadings = H2 / H3

Best practice:

  • Use only one H1

  • Break content into logical sections

  • Add keywords naturally in headings

7. Content Length and Quality Rules

There is no fixed word limit.

But SEO-friendly Medium articles usually:

  • Are 1,500–2,500 words

  • Cover topic deeply

  • Answer all related questions

Quality always beats word count.

8. Internal Linking and External Linking

8.1 Internal Links

Link to:

  • Your older Medium articles

  • Related topics

This increases:

  • Read time

  • Authority

8.2 External Links

Link to:

  • Trusted sources

  • High-quality websites

This improves content credibility.

9. Images, Alt Text, and Visual SEO

Images improve:

  • Engagement

  • Read time

Best practices:

  • Use 1–3 images

  • Add descriptive captions

  • Explain visuals in text

Medium does not support manual alt text, but context around images matters.

10. Medium Tags: How to Use Them Correctly

Tags are very important.

Rules:

  • Use all 5 tags

  • Choose high-follower tags

  • Keep them relevant

Good tags help:

  • Medium algorithm

  • Topic distribution

  • Initial visibility

11. Publishing Settings That Affect SEO

Before publishing:

  • Set a clear title

  • Add subtitle (very important)

  • Choose correct tags

  • Select proper publication (if possible)

The subtitle often appears in Google snippets.

12. Real-Life Story: From 0 Views to Google Traffic

A beginner writer named Aman started on Medium in 2023.

His first 10 articles got almost no views.

Then he:

  • Focused on one topic per article

  • Wrote longer, clearer posts

  • Used SEO-friendly titles

After 3 months, one article ranked on Google and started getting daily traffic.

That single article brought readers to all his other posts.

Consistency + SEO = Results.

13. Common SEO Mistakes on Medium

Avoid these:

  • Writing short, shallow content

  • Clickbait titles

  • Keyword stuffing

  • Ignoring structure

  • Publishing without tags

These mistakes slow growth.

14. Frequently Asked Questions (FAQ)

Q1. Can Medium articles rank on Google?

Yes, very easily if written properly.

Q2. Is Medium better than a new blog for SEO?

Yes, for beginners.

Q3. How many articles should I publish?

Focus on quality, not quantity.

Q4. Does Medium pay for SEO traffic?

Indirectly, yes through engagement and visibility.

Q5. Should I use AI tools for Medium writing?

Yes, but always edit and humanize the content.

15. Final Conclusion

Medium is one of the best platforms to learn and apply SEO writing.

You do not need technical skills.
You do not need backlinks.
You only need clear thinking and helpful content.

If you write with:

  • User intent

  • Proper structure

  • SEO-friendly titles

Your Medium articles can rank, grow, and bring long-term results.

Start simple. Stay consistent.
And let Medium SEO work for you 



Related article 

Why Google Loves Medium Articles More Than New Blogs ? 

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