Introduction
Most beginners start blogging with one big dream:
👉 “I want to earn money from blogging.”
But soon they get confused:
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Some people earn on Medium
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Some say WordPress is best for income
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Others still use Blogger because it’s free
So the real question is:
👉 Which platform actually makes money in real life?
In this article, we will break this confusion using a realistic earning case study, not theory.
We will compare Medium vs WordPress vs Blogger earnings based on same effort, same time, same content quality.
Case Study Setup (Very Important)
To keep this comparison fair, assume:
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Same person
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Same writing skill (beginner → intermediate)
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Same niche (Blogging + AI + Online Income)
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Same effort (3 articles per week)
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Same time period (12 months)
Now let’s see what actually happens.
Case Study 1: Medium Earning Reality
Platform: Medium
Monetization Method: Medium Partner Program
Time Period: 12 Months
What Happens in First 3 Months
Monthly earning:
👉 $5 – $30
After 6 Months
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Writing improves
-
Followers increase
-
Some viral articles
Monthly earning:
👉 $50 – $150
After 12 Months
Monthly earning:
👉 $150 – $400 (average case)
Medium Earning Truth
✅ Easy to start
❌ Income not stable
❌ Depends on Medium rules
❌ No full control
Medium income feels like a monthly bonus, not a business.
Case Study 2: Blogger Earning Reality
Platform: Blogger
Monetization Method: Google AdSense + Affiliate
Time Period: 12 Months
First 3 Months
-
Almost no traffic
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Google sandbox effect
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Zero earnings
Monthly earning:
👉 $0 – $5
After 6 Months
-
Some posts rank
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Low CPC ads
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Slow traffic growth
Monthly earning:
👉 $20 – $80
After 12 Months
Monthly earning:
👉 $80 – $200
Blogger Earning Truth
✅ Free platform
✅ Google trust
❌ Limited scalability
❌ Low earning ceiling
Blogger income grows, but hits a limit early.
Case Study 3: WordPress Earning Reality
Platform: WordPress (Self-hosted)
Monetization: Ads + Affiliate + Products
Time Period: 12 Months
First 3 Months
-
No traffic
-
Learning SEO
-
Content foundation
Monthly earning:
👉 $0 – $10
After 6 Months
-
Google rankings start
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Affiliate clicks
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AdSense approval
Monthly earning:
👉 $100 – $300
After 12 Months
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Strong SEO traffic
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Multiple income streams
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Authority building
Monthly earning:
👉 $500 – $1,500+ (average case)
WordPress Earning Truth
✅ Full income control
✅ Multiple monetization options
✅ Scales with time
❌ Requires patience & investment
WordPress income is slow first, powerful later.
Side-by-Side Earning Comparison (12 Months)
| Platform | Monthly Earning (Avg) | Stability | Growth |
|---|
| Medium | $150 – $400 | ❌ Low | ❌ Limited |
| Blogger | $80 – $200 | ⚠️ Medium | ❌ Limited |
| WordPress | $500 – $1,500+ | ✅ High | ✅ Strong |
Why Medium Earnings Feel Faster but Risky
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Built-in audience
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Algorithm push
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No SEO waiting
But:
Medium = Fast start, weak future
Why Blogger Earnings Feel Safe but Limited
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Google hosting
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Free platform
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Simple setup
But:
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Old technology
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Low RPM
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Weak branding
Blogger = Safe but slow ceiling
Why WordPress Wins in Long-Term Earnings
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SEO domination
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Brand building
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Product selling
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Affiliate control
WordPress = Real online asset
Smart Hybrid Strategy (Best for Beginners)
The smartest bloggers in 2026 do this:
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Start on Medium → improve writing
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Build main site on WordPress
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Use Medium for traffic & authority
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Monetize heavily on WordPress
👉 This reduces risk and increases income.
Common Mistakes Beginners Make
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Expect fast money from WordPress
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Depend fully on Medium income
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Stay on Blogger too long
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Ignore email list building
Final Conclusion: Which Platform Makes Real Money?
Here is the honest truth:
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Medium → Short-term earning support
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Blogger → Limited passive income
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WordPress → Long-term income machine
If your goal is real, stable, scalable blogging income,
👉 WordPress is the final winner.
Medium and Blogger are tools, not destinations.
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