Medium vs WordPress SEO: Which Platform Ranks Better on Google?
Introduction
Most beginners believe one thing very strongly:
“Without backlinks, it is impossible to rank on Google.”
This belief stops thousands of new writers from even trying.
But here is the truth —
Medium articles rank on Google every single day without backlinks.
Yes, it is possible.
And beginners are already doing it.
The secret is not backlinks.
The secret is strategy.
In this complete guide, you will learn how beginners can rank on Google using Medium, even if:
You have zero backlinks
You have a new Medium account
You have no SEO experience
This article is written in simple, easy English, with a clear step-by-step strategy that actually works.
Why Medium Is Powerful for Google Ranking
How Google Treats Medium Articles
Common Myths About Backlinks
The Real Ranking Factors for Medium on Google
Choosing the Right Topics (Most Important Step)
Keyword Research for Medium (Beginner Method)
Writing SEO-Optimized Medium Articles
Content Structure That Google Loves
On-Page SEO Strategy for Medium
Why Medium Articles Rank Without Backlinks
Real-Life Story: Beginner Ranking Without Backlinks
Common Mistakes Beginners Must Avoid
Long-Term Medium Growth Strategy
Frequently Asked Questions (FAQ)
Conclusion
Medium is not a normal blogging platform.
Medium already has:
High domain authority
Millions of pages indexed
Strong trust from Google
This means Google already trusts Medium.
When you publish on Medium, you are not starting from zero like a new website.
👉 This is the biggest advantage beginners have.
Google ranks content based on:
Trust
Relevance
User experience
Medium checks all three boxes.
If your article:
Solves a real problem
Matches search intent
Is well written
Google has no reason to ignore it, even without backlinks.
Let’s clear some confusion.
Truth: Backlinks help, but they are not mandatory, especially on authority platforms like Medium.
Truth: Google ranks pages, not authors.
Truth: SEO is mostly about clarity and usefulness.
For Medium articles, Google focuses on:
Search intent match
Content depth
Readability
Engagement
Topic relevance
Backlinks come later, not first.
Topic selection decides 90% of your success.
Very competitive keywords
Generic topics
Broad subjects
Example:
❌ “Make Money Online”
Long-tail keywords
Problem-solving topics
Clear intent
Example:
✅ “How to Make Money on Medium as a Beginner”
You don’t need paid tools.
Search your topic on Google
Check “People also ask”
Use Google auto-suggest
Check Medium search suggestions
Your goal:
Low competition + clear intent
Your content must be helpful first, SEO second.
Clear headline (H1)
Logical subheadings
Short paragraphs
Simple language
Answer questions directly
Google loves content that is easy to understand.
A winning Medium structure looks like this:
Strong introduction
Clear headings
Step-by-step explanation
Examples
FAQ section
Strong conclusion
This structure improves:
Read time
User experience
Rankings
Medium already handles technical SEO.
You only need to focus on:
Clear
Keyword focused
Natural
Break content clearly
Use related keywords naturally
Link to your related Medium articles
Improves authority
Here is the core reason:
Google trusts Medium more than new websites.
When your content:
Satisfies users
Matches intent
Gets engagement
Google promotes it naturally.
Backlinks are not the first signal — user satisfaction is.
A beginner published a Medium article targeting a long-tail keyword.
No backlinks.
No promotion.
After 3 weeks:
Article appeared on Google page 1
Traffic started coming daily
Why?
Clear topic
Helpful content
Low competition
This is repeatable.
Avoid these mistakes:
Writing broad topics
Ignoring search intent
Keyword stuffing
Long boring paragraphs
Copying other articles
These mistakes kill rankings.
If you want consistent rankings:
Stay in one niche
Publish regularly
Update old articles
Interlink content
Focus on quality
This builds topic authority.
Yes, many already do.
Usually 2–8 weeks, depending on competition.
Optional, but not required initially.
For beginners, yes.
Ranking on Google without backlinks is not a myth — especially on Medium.
Medium gives beginners:
Trust
Authority
Visibility
If you:
Choose the right topic
Write helpful content
Follow basic SEO structure
Google will reward you.
Don’t wait for backlinks.
Start with value — rankings will follow.
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